Update!: new sponsor (FilmVic), workshop (locative play), speaker (ABC)


Hello everyone! Here we are on the final day of the first round of applications. Submissions are streaming in from film, TV, digital, gaming, theatre, music, and literature professionals. You’re a fantastic bunch who will enjoy meeting each other.

Before we close this first round of applications (at midnight tonight), we’ve got some exciting updates. The first is our new sponsor: Film Victoria! Wohoo! We’re very happy to have Film Victoria a part of this event, along with our other esteemed sponsors and supporters: Australia Council for the Arts, Arts Victoria, Screen Australia, Multimedia Victoria, ABC TV, ACMI, State Library of Victoria, AIMIA and the GDAA.

The second is a new workshop by Tassos Stevens (UK), where participants will go through the process of creating a playful experience using the State Library space:

Adventure with Whatever Comes to Hand – Tassos Stevens [Note: this session runs at the same time as Phil Morle’s Bootcamp workshop]

Here you are in a library in Melbourne. An adventure starts here and now. What’s the reconnaissance needed to discover what we can make happen? A workshop exploring the how and why of playful adventure, and the wider implications for making all kinds of play.

Those who have already applied will be notified by email and invited to apply for this workshop (or chose between it and Phil Morle’s Bootcamp session). We also have a new speaker, the Executive Producer Multiplatform at ABC TV, Stephanie Salter, who will talk about their process in choosing media platforms according to specific content.

We’ve very excited about this event and from the messages and applications we’ve been getting, so are you. 🙂

Meet Morgan Jaffit

Artist Vids

One of Australia’s leading game developers, Morgan has developed a number of critically and commercially successful games over his decade in the industry. He has shipped millions of units across every major platform with games that run the gamut from the casual to hardcore markets.

Meet Morgan Jaffit from Transmedia Victoria on Vimeo.

Morgan is the fourth in our short series of videos with new and experienced transmedia artists. See also Lance Weiler, Richard James Allen and Josephine Emery.

Meet transmedia artist: Lance Weiler

Artist Vids

Lance Weiler is a USA-based critically acclaimed award winning writer / director, who now describes himself as a story architect working in a number of film, TV, and gaming projects. He latest work, Pandemic, is about to appear at the Frontier Section of the Sundance Film Festival.

Meet Lance Weiler from Transmedia Victoria on Vimeo.

Lance is the third in our short series of videos with new and experienced transmedia artists. See also Richard James Allen and Josephine Emery.

New sponsor: ABC, background posts, vids, & application waves


Hello everyone!

Things are crunching along here. We’re very pleased to announce another sponsor: ABC Television! Wohoo! We’re very happy to have a broadcaster, and especially the ABC on board as a sponsor of this event.

Fee Plumley, who runs the Digital Program at the Australia Council for the Arts has written a great post about how Transmedia Victoria came about. Christy Dena, the curator and co-organiser of Transmedia Victoria has written a bit about the background strategy behind the event. Eve Penford-Dennis, the project manager of the event has announced it at Freeplay.

We really want to help you all get together and work as a community. So, we’re starting to share videos of other transmedia folk who won’t be presenting at the event too. The first short video is of writer and producer Josephine Emery, who shares her reason for jumping into transmedia and shares some lessons learned so far.

Applications are coming in thick and fast from a variety of artistic sectors: theatre, gaming, digital, TV, film & literature. But it would help to have more time to make sure all the sectors are aware of the event, and we’ve been told that some people may be thinking they don’t need to do anything until near the event in January. So, just in case, we have decided to recognise these folk and give them their own deadline. Let’s call it the Late Adopter Wave. Hehe. So now we have two application waves, with benefits:

* 23rd December Early Adopter Applications
All applications received by Thursday 23rd of December will be assessed in their own group. They will be NOTIFIED BEFORE EVERYONE ELSE early January, AND some will be given a special CLIENT PASS. These are special VIP passes (where no application process is necessary) for people to give to a client they’re trying to convince to get into transmedia, or even to a colleague they think should be there.

* 12th January Late Adopter Applications
A LIMITED amount of tickets will be held especially for people who may be away at the moment, have missed the initial publicity, or just need time to get their head around the concept or timing of the event. These lucky last minute folks will be notified the week before the event.

Wohoo! We look forward to seeing you online and at the event!

Meet transmedia artist: Josephine Emery

Artist Vids

There are so many people working in transmedia, so we thought we’d share with you some short vids by Australian and international transmedia artists sharing their own journey. The first is Josephine Emery. Yay!

Meet Josephine Emery from Transmedia Victoria on Vimeo.

Josephine Emery is a writer and producer who has written feature films and novels, and was the Director of the Literature Board at the Australia Council for the Arts, and Head of Screenwriting at the Australian, Film, Television and Radio School. She is currently producing a locative drama, China Heart.

* Her Linkedin profile

We’re live!


It is with great pleasure that Transmedia Victoria is now officially live! On the 27th and 28th of January 2011, Victoria will host a special one-time only event focused entirely on transmedia. Transmedia professionals from around the world and Australia will come together with artists in film, TV, theatre, gaming, music, literature and digital sectors. It is an event for directors, artistic directors, writers, designers, producers, and project managers.

The event shares intermediate level knowledge and skills in transmedia development, production and business, and provides a rare opportunity to network with professionals from a variety of artistic sectors. The conference and workshops are free to attend thanks to the support of our sponsors (see below and on the sponsors page). Although there is no cost to attend, entry is open only to professionals.

Transmedia Victoria from Transmedia Victoria on Vimeo.

Apply to be at Transmedia Victoria

What beauty can be created with transmedia?
What are the new skills writers, designers, directors and producers need to know in transmedia?
How do development and production processes change?
How can the differences between artistic sectors
be overcome to create transmedia projects?
What are lessons learned in design and collaboration?
What are the most effective ways to develop and leverage IP?
How can financing, funding and entrepreneurial business models be utilised in transmedia?

The Transmedia Victoria Conference and Workshops would not be possible without the generous support and assistance of the following:


Australia Council for the Arts

This project has been assisted by the Australian Government through the Australia Council, its arts funding and advisory body.


Australian Centre for the Moving Image Logo